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Sunday, 5 May 2013

Ways to avoid belly bloat!

Here's an interesting article I read on one of my favorite internet hang outs ;) 'How stuff works' (Discovery communications).

Its pretty interesting and provides a lot of insight, so I thought to share :)

                                                                                                  (Hemera/Thinkstock)
Avoid: High Salt Foods
Foods such as bacon, cold cuts, pickles, canned soups and many other snacks are very high in sodium. Sodium causes our bodies to trap excess water and, you guessed it, bloat!
Beware of these high-sodium foods, especially in the spring and summer months. As a substitute, try raw, unsalted almonds or a low-fat yogurt. These snacks will hold you over and won’t be as likely to cause that unpleasant bloat.




                                                                                                      Pic:iStockphoto/Thinkstock

Avoid: Chewing Gum and Straws
Chewing gum often traps unwanted air in your body and causes an unsightly bloating effect. If you need to freshen your breath try a sugar-free mint or, better yet, just run to the ladies room and brush your teeth!
Sipping a daiquiri? You should also avoid using straws for the same reason; they’ll trap unwanted air bubbles in your body causing you to bloat. Read on to learn about other ways to avoid excess air bubbles.



Read more by clicking on the following link


Saturday, 4 May 2013

Brand Loyalty and the Marketer!

This is one area that interests me ... marketing :)

Due to the advent of the digital age, the consumer has become the boss in the buyer-seller relationship, as he has the ability to compare prices, has access to a lot of information and subsequently has a lot of influence on the strategies marketers eventually adopt. After all, businesses are in business (pardon the pun) because of the consumers isn't it?

Bain & Company and Kantar Worldpanel's UK Shopper survery find that about half of a brand's 'faithful' customers would leave them in the following year.  This era of increased technology leaves little room for companies to be lackadaisical about their marketing efforts. There is increased effort of organizations to capture the attention of their consumers, and on the other hand, there is a greater effort on the part of the consumers towards getting the best deals across brands.

These days, you can hardly go a day without seeing some really eye-catching adverts and promotions of companies, all offering various incentives to consumers. I must say that I am one person who likes to take advantage of good deals offered by companies. However, I am one of the new age consumers, who are so unfaithful, and would not mind 'trying out' other brands or products. Just one little negative perception of a product, and I am off in search of new offerings :)


Read more on the following link: